Vista | microsoft
“It started with a cryptic ad... and quickly led curious puzzle players to what may be one of the most ambitious interactive sweepstakes in history.”
To herald the release of the Windows Vista operating system, 42 Entertainment leveraged the worldwide tech community on an epic scale. They were tasked to solve a supremely challenging sequence of puzzles that stretched across four continents and every mode of communication at their disposal. It would take an unprecedented collaborative effort to decipher clues embedded in the hacked Bellagio fountain show in Las Vegas, curious fireworks that exploded across the globe, a dedicated web radio station, and even a keynote address delivered by Bill Gates himself. One million active players participated, 20 million consumers encountered this global experience.