DIG | USA NETWORK
“DIG Decoded”... allows users to play the role of investigator along with the series in real-time.”
To accompany the launch of the 10-episode event series Dig from TV heavyweights Gideon Raff and Tim Kring, we created a puzzle-based digital extension that let fans explore the world of the show. Each week, players watched exclusive videos created for the experience starring lead actress Alison Sudol, explored new locations and clues, and solved puzzles to earn entries into a sweepstakes to win the trip of a lifetime.
The campaign attracted more than 300,000 users that generated over 2.7 million page views, with an average of 10 minutes per visit to the site. Dig Decoded won the Cynopsis Model D award for Best Use of Companion Video for a TV Show and was a Cablefax Program Awards Finalist for Best Online/Mobile Extras for a Linear Show.