IF LOOKS COULD KILL
TOYOTA CAMRY | BURRELL
“When someone actually cares enough to make their product relevant to you, it can change your mind.”
Espionage was in the spotlight for this high-fashion whodunit about a tough woman with an even tougher challenge: recover the stolen goods and look awesome while doing so. This stylish mystery featured 40-minutes of original video content plus 3D interactive scenes, allowing fans to aid in the investigation. The fiction spilled out into the world of haute couture in the form of glamorous spreads in magazines like O, Ebony and Essence. The wow factor reached a fever pitch with a high-profile runway show in the real world, and it all led up to the crowning of one lucky winner who drove off in an all-new Toyota Camry.