I love bees
Halo 2 | Microsoft
“An immersive, endlessly intricate hybrid of scavenger hunts and role-playing adventures.”
-The New York Times
Ring, ring! Who's there? It's the groundbreaking alternate reality game that launched Halo 2... and launched thousands of rabid Halo fans into the world of alternate reality gaming in the process. Payphones delivered the fractured narrative of an artificial intelligence life-form from the future who infiltrated our internet via a bee enthusiast's website. Three million players answered the call and drove sales of Halo 2 into record-breaking territory: $125 million just on the first day of its release! But the real win for ilovebees was elevating the franchise via national press to pop-culture conversation.