“As technology evolves, one thing never changes - Everyone wants to live a good story”

Susan Bonds is co-founder and CEO of 42 Entertainment, leading the innovation evolution, from alternate reality games to deeply immersive entertainment experiences that engage millions of people worldwide, Susan has focused 42 to take advantage of what she calls "true convergence"-the social, technological, gaming and story alignment that enables 42 to give you a role in The Dark Knight, Halo, The Human Preservation Project, or NIN's Year Zero on an unprecedented scale. Starting with ilovebees, Susan has developed/produced all of 42's transmedia experiences, including the critically acclaimed Why So Serious?, Year Zero, Flynn Lives, The Human Preservation Project, Mouth-Taped-Shut, The Vanishing Point and, most recently, Random Acts of Fusion.

As a systems engineer by training, she first worked in aerospace at Lockheed's Advanced Development Projects-the famed "skunk works" - before beginning her career in experiential narrative at Walt Disney Imagineering in 1990. "Disneyland is about bringing stories to life," she says. "That's also true about our multi-platform experiences-you are the star of the story." As an Imagineer, she developed/produced the ground-breaking Indiana Jones Adventure at Disneyland and Mission: SPACE at Epcot. Following Disney, she spent two years producing a Massively Multiplayer Online (MMO) game at Cyan Worlds-the company behind Riven and Myst, two of the most popular PC games of all time-before launching 42 Entertainment in 2004.