ÿþ<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"> <title>42 Entertainment - press &amp; buzz -</title> <script language="JavaScript" type="text/javascript" src="js42/AC_RunActiveContent.js" ></script> <script language="JavaScript" type="text/vbscript" src="js42/flashutil.vbs" ></script> <script language="JavaScript" type="text/javascript" src="js42/detection.js" ></script> <style type="text/css"> @import "css/42style.css"; div { font-size:12px; font-family:Arial, Helvetica, sans-serif; } a:hover, a:link, a:active, a:visited { color:#a1b76c; } .headline { font-size:18px; font-weight:bold; color:#a1b76c; } img { border:0px; } </style> </head> <body id="top" style="background-image:url(../img/pattern.jpg); background-repeat:repeat; margin-bottom:0px; margin-top:0px; margin-left:0px; margin-right:0px;"> <div align="center"> <table cellpadding="0" cellspacing="0" width="770" style="background-image:url(press_images/press_BKGD.jpg); background-repeat:no-repeat"> <tr> <td valign="top" align="left" style="background:none;"> <table cellpadding="0" cellspacing="0" style="background:none;" width="637"> <!-- MAIN LEFT TABLE --> <tr> <td valign="top" align="left" style="background:none" width="637"> <table cellpadding="0" cellspacing="0" width="637" style="background:none;"> <!-- PRESS & BUZZ --> <tr> <td height="148" width="637" align="left"><img src="press_images/bkgd1.jpg" /></td> </tr> </table> <!-- END PRESS & BUZZ --> </td> </tr> <tr> <td> <table cellpadding="0" cellspacing="0"> <tr> <td valign="top" align="left"><img src="press_images/press_05.jpg" /><img src="press_images/patch1.jpg" /></td> </tr> </table> </td> </tr> <tr> <td> <table cellpadding="0" cellspacing="0" width="637"> <!-- 42 GET PEOPLE TALKING --> <tr> <td colspan="4" width="637" align="left" style="padding-left:35px; padding-right:20px; padding-top:8px; padding-bottom:0px;"><span id="smallText">Our projects have been covered in hundreds of magazine features, news articles, and national television and radio segments not to mention buzzed about on well over 100,000 different blogs and online forums. Here are just a few of our favorite mentions.</span></td> </tr> <tr> <td align="left" colspan="4"> <div style="width:100%; height:30px;"></div> <center> <div style="width:80%; text-align:left;"> <span class="headline"><a href="http://www.adweek.com/aw/content_display/creative/news/e3i58d6cda1cb00deaf090328aed3a9f378" target="_blank">Grand Prix Winners at Cannes</a></span> <blockquote> "42 Entertainment's [viral campaign for Nine Inch Nails] impressed the jury because of its use of a variety of media, from outdoor to guerrilla to online, and how digital can play a central role of a big idea campaign, jurors said." <br /><br /> <center><strong>Adweek, 6-18-08</strong></center> </blockquote> <br /> <span class="headline"><a href="http://www.firstshowing.net/2008/03/28/why-the-dark-knights-viral-marketing-is-absolutely-brilliant/" target="_blank">Why The Dark Knight's Viral Marketing <br />is Absolutely Brilliant</a></span> <blockquote> "Radical marketing ideas that are both new and successful earn the attention of the media and industry experts." <br /><br /> <center><strong>First Showing, 3-28-08</strong></center> </blockquote> <br /> <span class="headline"><a href="http://articles.latimes.com/2008/mar/24/entertainment/et-batmanviral24" target="_blank">Teasing Batman </a></span> <blockquote> "One of the most interactive movie-marketing campaigns ever hatched by Hollywood: a multi-platform, hidden-in-plain-sight promotional blitz for the new Batman movie The Dark Knight" <br /><br /> <center><strong>Los Angeles Times, 3-24-08</strong></center> </blockquote> <br /> <span class="headline"><a href="http://www.rollingstone.com/rockdaily/index.php/2007/02/22/year-zero-project-way-cooler-than-lost/" target="_blank">"Year Zero" Project = Way Cooler Than "Lost" </a></span> <blockquote> "Year Zero mania sweeping the internation" <br /><br /> <center><strong>Rolling Stone, 2-22-07</strong></center> </blockquote> <br /> <span class="headline"><a href="http://web.archive.org/web/20070625205704/http://www.calendarlive.com/music/reviews/la-et-nails17apr17,0,817496.story?coll=cl-albumreviews" target="_blank">Nine Inch Nails creates a world from 'Year Zero'</a></span> <blockquote> "These interlocking pages (executed by veteran game designers 42 Entertainment) don't tell a story; they lock the participant into an experience that feels both personal and epic." <br /><br /> <center><strong>Los Angeles Times, 4-17-07</strong></center> </blockquote> </div> </center> </td> </tr> </table> <!-- END 42 GETS PEOPLE TALKING --> </td> </tr> <tr> <td align="left" style="padding-top:93px; background-color:White;" valign="top"><a href="#top"><img src="press_images/press_54.gif" /></a></td> </tr> </table> <!-- END MAIN LEFT TABLE --> </td> <td valign="top" width="133" align="left"> <table cellpadding="0" cellspacing="0"> <tr> <td align="left"> <script language="JavaScript" type="text/javascript"> <!-- var hasRightVersion = DetectFlashVer(requiredMajorVersion, requiredMinorVersion, requiredRevision); if(hasRightVersion) { var arguments = new Array('id','navBar','codebase','http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=8,0,0,0','width','133','height','299','align','middle','src','navBar','quality','high','bgcolor','#ffffff','name','navBar','allowscriptaccess','always','pluginspage','http://www.macromedia.com/go/getflashplayer','movie','navBar'); var ret = AC_GetArgs(arguments, ".swf", "movie", "clsid:d27cdb6e-ae6d-11cf-96b8-444553540000", "application/x-shockwave-flash"); AC_Generateobj(ret.objAttrs, ret.params, ret.embedAttrs); } --> </script> </td> </tr> <tr> <td></td> </tr> </table> </td> </tr> </table> </div> </body> </html>