Jordan Weisman is 42 Entertainment's Principal Creative Executive, and has been the creative motivating force behind the founding and successful growth of 42 and a number of companies over his nearly quarter-century in the media and entertainment industry. He is responsible for the creation of The Beast, which Internet Life called "the Citizen Kane of online entertainment," and is widely regarded as the first alternate reality game (ARG).

Jordan co-founded FASA Corp. in 1980, and led the design and creation of game lines such as BattleTech, Shadowrun, and Crimson Skies. In 1987, Jordan and his partners founded VWE, and built the world's first virtual reality entertainment venue, The BattleTech Center. In 1992, members of the Disney family acquired a majority stake in VWE. In 1995 Jordan founded FASA Interactive to develop MechWarrior, a PC game that ultimately sold more than 11 million units. Microsoft acquired FASA Interactive in 1999 and Jordan assumed the role of Creative Director of Microsoft's Entertainment Division. Jordan left Microsoft in the fall of 2002 to found 42 Entertainment. In 2000, Jordan and Dawne Weisman founded WizKids, and created collectable miniatures games including Mage Knight, Marvel HeroClix, and MechWarrior: Dark Age. Retail sales for WizKids products topped $100 million in 2002. In 2003, Jordan sold WizKids to The Topps Company.

Jordan has won over one hundred awards during his career, including
election to the game designer's hall of fame by the Academy of
Adventure Gaming Arts & Design, and selection as Pacific
Northwest Entrepreneur of the Year for 2003 by
Ernst & Young.