Cathy's Book: If Found Call 650-266-8233 is the first ever fully immersive multimedia book experience. Cathy’s Book is a knockout combination of web sites, cell phone numbers, and physical clues—all within a well-written novel. Cathy’s Book starts in San Francisco, when high school senior Cathy, tracking her deadbeat boyfriend, tumbles into a world of Chinese myth, high-tech misdeeds, and immortal beings. Cathy records her adventures in her journal, and almost every page is laced with extra doodles, illustrations, and snarky side-comments to her best friend, Emma. The book also comes with an “evidence pack” of clues Cathy has gathered during her investigations: old photographs, a diner placemat and a death certificate, hand-written letters, a page ripped from her boyfriend’s day-timer, and much more. The interactive element goes further when readers are given working cell phone numbers they can call—and even “hack into” to hear private messages left for characters in the story.

While Cathy’s Book is being published through traditional channels, the novel also drives readers to a community website where they can meet, talk about the book, find more clues and discover more of the story. Cathy and Emma also have MySpace pages for readers to find and explore. There they can meet other fans and get periodic updates as the characters post blogs about their lives beyond the pages of the book.

The cross-platform storytelling of Cathy’s Book, which was published in October 2006, has generated tremendous industry enthusiasm and consumer interest. After a pre-sales order of 120,000 copies, it became a New York Times bestseller in its first full week on bookstore shelves. Cathy’s Book has also been sold into more than a dozen foreign markets, including the UK, where it has become a best seller.



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